Online Data and Insights Senior Manager

Deciem
Toronto
Salary range:
n/a
(per year including holiday allowance)

We are looking for a Global Online Data and Insights Senior Manager to drive a data-driven approach to our Brand.com to support ourOnline, Media, Brand, Digital Product and Finance teams in analyzing our consumer trends to maximize value.

What you’ll be doing in this role:

  • Be the company expert on all key metrics for our Brand.coms, leverage insights of marketing analytics to guide commercial, marketing and customer experience strategies
  • Analyze web traffic, site behavior, merchandising and promotional programs, marketing campaigns, product performance, channel performance, etc., analyze ROI impact of site features, enhancements and traffic-driving initiatives
  • Maintain an awareness of competitive information and key industry trends to provide context for improving performance. Research and suggest new approaches to analyzing information and identify ways to create a 360-degree view of customers that integrates transactional and purchase behavior with consumer research
  • Define customer lifetime value and optimize recommendations for future offerings by designing an end-to-end view of each customer segment that will define our current & future LTV
  • Integrate customer analytics, market and competitive insights and analytics to support marketing strategy planning and promotional effectiveness and combine quantitative insights with qualitative consumer feedback from surveys, customer service, etc. to derive actionable insights
  • Extract, aggregate, and maintain the weekly/period KPI’s reporting to multiple stakeholders. Build dashboards and reports to enable various functional teams make better, more informed decisions and be able to evaluate their performance
  • Build a multi-year analytics roadmap specific to supporting the marketing organization and review and implement attribution in an omnichannel space (offline and online) and ensure it reflects the global nature of our business
  • Build and operationalize data into reporting platforms for stakeholders via ad hoc and automated reports from multiple data sources
  • Manage and provide accessible insights using various visualization software at multiple timeframe cadences

What on earth is DECIEM?

Known as “The Abnormal Beauty Company”, DECIEM is the parent company of The Ordinary, NIOD, Avestan, and other beauty brands & is an industry disruptor with a science first approach to innovation. DECIEM was Co-Founded in 2013 by the late Brandon Truaxe, a visionary who set out to change the beauty industry through authenticity and transparency. He developed DECIEM to be a happy family (of people and beauty brands), rooted in kindness, creativity, diversity, and respect, alongside Co-Founder and CEO, Nicola Kilner.


We are growing rapidly and we’re looking for someone who shares this vision and wants to grow with us!